Neurology
Trintellix was my primary brand early in my career. I wrote patient scripts, conducted interviews, and created content across multiple channels—from website overhauls to emails and brochures. The work you see here includes patient videos I scripted as well as campaign banners I developed.
Patient Videos (Branded Consumer)
These advocacy videos offer a personal look into real-life experiences with TRINTELLIX and the impact it had on patients’ lives. I wrote the scripts based on interviews—some of which I conducted myself—provided the shot lists for self-recorded footage, and directed the voice recordings.
TRINTELLIX SUMMIT
In 2022, TRINTELLIX tasked us with creating an experiential event for an internal conference. We designed an experience that offered attendees a glimpse into living with major depression. By translating symptoms like brain fog, lethargy, guilt, and apathy into real-life analogues, we created an immersive and impactful experience. The installation is now permanently displayed in the client’s offices.
Banners (Branded Consumer)
These banners were part of the new TRINTELLIX campaign that rolled out in early 2023. Both of these banners were the first to go out and were meant to help reframe understanding of depression.
