I believe good writing starts with understanding people.

What do they care about? What are they confused by? What are they afraid of? What do they need to hear before they believe, trust, click, ask, buy, learn, or act?

That’s the part of writing I love most: finding the connection point.

My career has largely been in pharmaceutical advertising, which has taught me how to make complex information clear without flattening it, persuasive without overpromising, and human without losing precision. I’ve worked across campaign development, launch, and execution; websites; email; video; conference experiences; patient and HCP materials; and brand storytelling.

But before any medium or tactic, I’m interested in the same thing: language that builds relationships.

Because that’s what good communication does, it connects people to ideas, brands to audiences, and complicated things to the humans they’re meant to help.

Outside of work, I’m usually playing bass, making pasta, reading, boxing, climbing, or getting very excited about a song I’ve heard 1,000 times already.

Got an idea? I’ll bring the words.