Nephrology
The following projects showcase both branded and unbranded work for Defencath, a catheter lock solution designed to prevent the growth of harmful pathogens in dialysis patients’ catheters. Highlights include a video for which I developed the concept and wrote the copy in collaboration with an Art partner, as well as an unbranded microsite.
Defencath Admin Video (Branded HCP)
This video was created to educate doctors on Defencath and its proper usage. While Defencath functions similarly to other catheter lock solutions, it has key differentiators that the video highlights. I developed the concept and wrote the script in collaboration with Art Director Gabrielle Rabinoff.
Spread the Facts (Unbranded HCP)
These projects were designed to raise awareness about the dangers of catheter-related bloodstream infections (CRBSIs). Print materials distributed at conferences drove traffic to the campaign website, www.crbsis.com, to provide further information and resources.
