Pain Management
JOURNAVX is a first-in-class, non-opioid treatment for acute pain. Coming at a critical time amid the opioid crisis, it represents an important advancement in pain management. The work shown here includes both branded and unbranded content.
Sodium Channels Conference Booth Video
Displayed on screens at the Sodium Channels conference booths, this video narrated the history and evolution of pain management while reinforcing the campaign’s identity.
Talk About Pain Live: NFL Alumni Health Partnership (Unbranded Consumer)
This series of social assets promoted Talk About Pain Live, a discussion series highlighting the effects of acute pain and how it impacted the lives of NFL alumni Justin Tuck and Hugh Douglas. The series aimed to shift the conversation around pain, particularly for communities disproportionately affected by inequities in pain treatment.
The live discussions featured retired professional athletes sharing their experiences to encourage open, honest conversations about pain—helping people who may have feared judgment or had their pain dismissed to find their voice.
Jason Tatum JOURNAVX Sponsorship Social Posts (Branded Consumer)
TUsed on Jason Tatum’s official Instagram account to help announce his return to play and the role JOURNAVX played in his recovery.
Doctor Discussion Guides
These guides were created to help patients navigate challenging conversations with their doctors. Discussions about pain can be particularly difficult due to its subjective nature, the barriers patients face in advocating for themselves, and the stigma surrounding pain management.
Below are examples of branded and unbranded.
Talk About Pain Website (Unbranded Consumer)
The Talk About Pain website was designed to help people find their voice when discussing pain. It features resources such as doctor discussion guides, explainer content to make pain easier to understand, and patient videos. I served as the primary writer for all website content.
Visit TalkAboutPain.com to see it live.
